FORBES Magazine 95 Years ago...

September 15, 1917  ~ this was the cover of FORBES MAGAZINE!

I became obsessed with this research and was "wowed" by the content in the first official release of the magazine.  You probably cannot read the various notations on the cover picture above, so let me clarify for you:

The Magazine is devoted to "Doers & Doings", published September 15, 1917 for 15 cents.  It was also published "forthnightly" which meant 1X every two weeks.

Topics were as follows:

• Keys to Doors of Success
• George Gould, the Nicholas Romanoff of the U.S.
• To Revolutionize Retailing of Investments
• The Romantic Career of an "Untrdmpeted" Genius
• How Forbes gets Big Men to Talk ~ Rockefeller
• NY Banking lawas are dangerous
• Where Does $100,000,000,000 War Money Come From?
• Big Bankers Forecast Money Rates.
• Stock Market Analysis
• Opportunities for Investors
• New Era in Public Utilities
• Undeveloped Field for Women.
• Poetry
• Fiction
• Fact & comment by B. C. Forbes
• Women in Business ~ Unique Department
• Wall Street's Roll of Honor

Amazingly,in this magazine were interviews that BC Forbes had with Henry Ford, Frank W. Woolworth, Charles Schwab and John D. Rockefeller among others...

My favorite part of all was a poem that I will republish for you.  It was entitled "The Recipe" by Berton Braley...

It's doing your job the best you can

And bring just to your fellow man;

It's making money - but holding friends,

and staying true to your aims and ends;

It's figuring how and learning why,

and looking forward and thinking high,

and dreaming a little and doing much;

It's keeping always in closest touch

With what is finest in word and deed;

It's being thorough, yet making speed;

It's daring blithely the field of chance

while making labor a brave romance;

It's going onward despite defeat

and fighting staunchly, but keeping sweet;

It;s being clean and it's playing fair;

It's laughing lightly at Dame Despair;

It's looking up at the stars above,

and drinking deeply of life and love;

It's struggling on with the will to win,

But taking loss with a cheerful grin;

It's sharing sorry and work and mirth,

And making better this good old earth;

It's serving, striving through strain and stress,

It's doing your Noblest - that's Success!

95 years devoted to "Doers & Doings".  Onward & Upward!