I am on a communications kick and have researched many
traits of Good communicators. Ronald
Reagan was known as the “Great Communicator”.
Other US President’s as well have often been considered extraordinary
spokemen including JFK, FDR and Bill Clinton.
Winston Churchill, Martin Luther King, Warren Buffett, Oprah Winfrey and others all have the
special ability to captivate us with their communications. What are those special ingredients when mixed
together are able to deliver such fine presentations? I have listed 8 key traits. The more that you can master, the greater
your impact will be!
Enthusiasm & Excitement
- Figure out what you're truly passionate about and use
your passion to communicate to your colleagues.
Motivation
- Be excited about your new product, service, company, or
cause but never just the features, you need to let your colleagues know
WIIFT….What’s in it for them
Do your Homework!
- Great communicators prepare and rehearse. Very few
people in this world have the ability to “go on the fly”. Practice, practice, practice!
Know your audience
- Who they are?
What is their background or expertise? How you can help them?
Start strong and end strong
- People always remember how you
start…Get your GRABBER out there and a CALL TO ACTION at your finale!
Precision
- No hesitations with verbiage, PAUSE is good, no “you
knows, ers, ums, etc…
- Cut out the fluff.
- PowerPoint bullets to highlight, not read word for word
Energetic Delivery
- Engage, Vary tone, Vary speed and be careful of body
language
Be an Authority!
- Eye contact, Hand gestures
- Dress the part
- Always dress one level above your
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